The difficulty arises when governments concurrently feign concern for animals, ignoring the fact that all animal-based food production is a form of exploitation driven by consumer demand, which in turn is largely generated by sophisticated advertising and PR (public relations) practices.
Indeed, it was “the father of PR”, Edward Bernays, who successfully applied principles of psychoanalysis that had been developed by his uncle, Sigmund Freud, to convince Americans in the 1920s that bacon and eggs should become a standard choice for breakfast. He had been commissioned by the Beech-Nut Packing Company, which specialised at that time in vacuum-packed pig meat products.
Recent material from the federal and Victorian governments on the treatment of food production animals includes some disturbing examples of political doublespeak and propaganda.
We should not be surprised, as governments generally support the livestock sector at the expense of animals, arguing along the lines of the federal government’s current “jobs and growth” mantra. (The “left” and “right” divide is virtually non-existent in Australian politics.)
We are persuaded by psychoanalytical techniques
The difficulty arises when governments concurrently feign concern for animals, ignoring the fact that all animal-based food production is a form of exploitation driven by consumer demand, which in turn is largely generated by sophisticated advertising and PR (public relations) practices.
Indeed, it was “the father of PR”, Edward Bernays, who successfully applied principles of psychoanalysis that had been developed by his uncle, Sigmund Freud, to convince Americans in the 1920s that bacon and eggs should become a…
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